Kusmi Tea Tchai of The Tiger 100 g
In collaboration with WWF, Kusmi Tea is delighted to present Tchaï of the Tiger, an organic and powerful spiced recipe. It contributes to protecting wild tigers, a speciesthreatened with extinction and an iconic animal in tea–producing regions.
Just like chai, a traditional beveragein India, Chai of the Tiger divinely combines black tea and fragrantspices. The recipe is based on a tea variety from Thiashola, a renownedorganic, ethical tea estate in southwest India in the Nilgiri region, also hometo tigers protected by WWF. This black tea reveals its full strength when mixedwith organic spices. Ginger, cardamom, cinnamon, and black and pink pepper alladd an astonishing balance of power and sweetness to the blend, inspired by theenchanting cat it helps protect.
Ingredients: Black tea from India* (32%), ginger*, cardamom*, cinnamon*, black pepper*, licorice*, chicory*, pink pepper*, natural ginger flavor, natural cinnamon flavor. Contains liquorice – those suffering from hypertension should avoid excessive consumption *Organically grown ingredients
The founder of Kusmi Tea, Pavel Kousmichoff (from whom the brand gains its name) left home at the age of 14 to work for a tea merchant in St. Petersburg, Russia. Kousmichoff worked with the tea merchant until his marriage in 1867, when Kousmichoff was given a small tea house by the tea merchant.
Under Kousmichoff, the business prospered and grew in popularity, by 1880 becoming a favourite of the Russian nobility. By 1901, the firm had expanded the business to a chain of about 10 tea houses. In 1907, Kousmichoff's son Vyatcheslav opened a shop in London. In 1908, on the death of his father, Vyatcheslav took over the reins of the family business.
The business continued to prosper under Vyatcheslav, and by 1917, at the onset of the Russian Revolution the business had grown to encompass a chain of 51 tea houses across most major cities in Russia. With the outbreak of the revolution, the Kousmichoff family fled to France, opening an outlet at 75 Avenue Niel, Paris, that exists to this day. At this point, the Kousmichoff's re-branded the tea to the shorter "Kusmi Tea".
In 2003, the business was bought by Groupe Orientis.
The firm currently operates 80 stores, including 60 in France itself, while the tea is distributed in 35 countries.
The founder of Kusmi Tea, Pavel Kousmichoff (from whom the brand gains its name) left home at the age of 14 to work for a tea merchant in St. Petersburg, Russia. Kousmichoff worked with the tea merchant until his marriage in 1867, when Kousmichoff was given a small tea house by the tea merchant.
Under Kousmichoff, the business prospered and grew in popularity, by 1880 becoming a favourite of the Russian nobility. By 1901, the firm had expanded the business to a chain of about 10 tea houses. In 1907, Kousmichoff's son Vyatcheslav opened a shop in London. In 1908, on the death of his father, Vyatcheslav took over the reins of the family business.
The business continued to prosper under Vyatcheslav, and by 1917, at the onset of the Russian Revolution the business had grown to encompass a chain of 51 tea houses across most major cities in Russia. With the outbreak of the revolution, the Kousmichoff family fled to France, opening an outlet at 75 Avenue Niel, Paris, that exists to this day. At this point, the Kousmichoff's re-branded the tea to the shorter "Kusmi Tea".
In 2003, the business was bought by Groupe Orientis.
The firm currently operates 80 stores, including 60 in France itself, while the tea is distributed in 35 countries.
